Both are digital signage software platforms built in India. Both are cloud-based. Both run on Android. But at ₹49 vs ₹1,850 per screen per month, the pricing difference is not a rounding error — it is a 38× gap. Every price and feature below was verified directly from their websites.
Free trial · No hardware to buy · No IT team · ₹49/screen/month · First screen live in under 5 minutes
Every price verified directly from digisigns.in/pricing and icesignage.com. Both are Indian companies. Only one prices in rupees.
Plan |
ICE Signage Bengaluru · ₹ pricing |
Digisigns Digiboard Tech Pvt Ltd · New Delhi · USD pricing |
|---|---|---|
Free Trial | ||
Free trial duration How long can you test before paying? | Free trial — no credit card | 14 days (FAQ says 15) — no credit card |
After trial ends | Upgrade to continue | Screens disabled until paid plan purchased |
Payment methods | UPI, cards, net banking | Stripe, credit/debit, net banking, Paytm, UPI |
Paid Plans (per screen / per month) | ||
Entry plan Standard / basic tier | ₹49 / screen / month | $20 / screen / month (≈ ₹1,850 today) |
Mid-tier plan Professional tier | ₹49 / screen / month | $30 / screen / month (≈ ₹2,775 today) |
Enterprise plan | Contact ICE Signage | Custom — contact Digisigns |
Annual plan pricing | Available | Standard $220/screen/yr · Professional $330/screen/yr |
Currency & Billing | ||
Pricing currency What currency is your monthly bill? | ₹ Indian Rupees — fixed, no exchange rate risk | USD — despite being an Indian company |
10 screens monthly cost At entry plan — verified today (₹92.52/$) | ₹490 / month | ₹18,504 / month |
Difference for 10 screens | Baseline | ₹18,014 more per month than ICE Signage |
What Each Plan Includes | ||
Standard plan — users | Multiple users | 1 user only on Standard |
Standard plan — cloud storage | 10 GB | 3 GB only on Standard |
Professional plan — storage | 10 GB | 10 GB |
Dedicated account manager | Available | Professional plan only ($30/mo) |
Priority support | Available | Professional plan only ($30/mo) |
Facts verified from icesignage.com and digisigns.in. Where Digisigns genuinely wins, we say so clearly.
Feature |
ICE Signage Bengaluru, Karnataka |
Digisigns Digiboard Tech Pvt Ltd · New Delhi |
|---|---|---|
Reliability — Critical for India | ||
Auto-start after power cut on Android Resumes playing without manual intervention | 5-layer system — OEM-specific for Indian devices | Offline caching documented — no boot recovery system listed |
OEM battery optimisation bypass Panasonic, Xiaomi, Realme, OnePlus, Amazon | OEM-specific intents — built for Indian brands | Not documented |
Offline playback Content continues when internet drops | Atomic caching, hash-validated | Smart offline caching — documented |
Setup & Device Support | ||
First screen live in | Under 5 minutes | Under 5 minutes |
Android player | Android 5+ — Fire TV, TV boxes, tablets | Android APK available |
Windows player | Not supported | .exe download available |
macOS player | Not supported | .dmg for ARM64 available |
LG WebOS | Not supported | Supported with docs |
Samsung Tizen | Not supported | Supported with docs + Tizen Store |
BrightSign / ChromeOS / Linux | Not supported | Coming Soon on all three |
Content Management | ||
Cloud-based CMS | Yes | Yes |
Drag & drop playlist builder | Yes | Yes |
Dayparting / time scheduling | Yes | Yes — custom scheduling |
Screen groups & broadcasting | Yes | Yes |
Content sync speed | <30 seconds | Remote management with sync |
OTA silent app updates | Server-side version checking | Automated software upgrades |
Mobile responsive dashboard | Yes | Yes |
Content approval workflow Review before publishing to screens | Not available | Approval mechanism included |
Video wall support | Not available | Yes |
Fixed and custom layouts | Overlays (ticker, clock) | Fixed layouts + custom layouts |
Industry-specific templates | Upload your own content | Yes |
Content Apps & Integrations | ||
YouTube & Live streaming | Yes | Yes |
Live RSS news ticker | Custom RSS | Yes |
Real-time clock applet | Yes | Yes |
Social media feeds Instagram, live social content | Not available | Yes — Instagram and social feeds |
Web page display | Not available | Yes — web pages on screen |
Power BI integration | Not available | Yes — Power BI for digital signage |
Google Drive / Dropbox sync | Not available | Yes — business tool connectivity |
PDF support | Not available | Yes |
QR code display | Via content upload | Yes — built-in QR widget |
Apps marketplace | Not listed | Yes — apps marketplace |
Analytics & Insights | ||
Basic reporting & logs | Available | Basic reporting & logs |
Advanced content analytics Engagement tracking, content performance scoring | Not available | Content Score — advanced analytics |
API access | Available | Not offered (per SoftwareWorld) |
Security & Certifications | ||
ISO 27001 certification | Not currently listed | ISO 27001 certified (EGAC) |
GDPR compliance | Privacy policy available | GDPR certified |
VAPT certification | Not listed | VAPT — vulnerability assessment certified |
User permissions / security management | Available | Security management included |
Support & Company | ||
Based in India | Bengaluru, Karnataka | New Delhi, Delhi |
Pricing currency | ₹ Indian Rupees | USD — despite being Indian company |
Support hours (IST) | IST hours | Mon–Fri, 10am–7pm IST |
Verified customer testimonials | Real customer feedback available | Website shows Lorem Ipsum placeholder reviews |
End-to-end hardware solution Hardware sales + installation + content creation | Software only | Yes — displays, totems, Pan India installation |
Digisigns is operated by Digiboard Tech Private Limited, registered in New Delhi. It is a Made-in-India company — with a .in domain, IST support hours, and UPI payment acceptance. Yet its pricing is entirely in USD with no INR option. At $20 per screen per month, converted at today's rate of ₹92.52 per dollar, that is ₹1,850 per screen per month. ICE Signage charges ₹49 per screen per month — in rupees, fixed, no currency risk.
Same 10 screens. Same purpose. ₹18,014 difference every month. Over one year that is ₹2,16,168 extra — for a restaurant owner in Bengaluru or a retail chain in Hyderabad, that is not a pricing nuance. That is a business decision.
Digisigns covers offline caching — screens keep playing stored content when the internet drops. That part is solid. But there is a different problem Indian businesses face: the power comes back, the screen comes back on, and the app does not restart. OEM battery optimisation on Android TV boxes, Fire TV Sticks, and Android displays from Panasonic, Xiaomi, Realme kills apps on device restart. Digisigns does not document any solution to this. ICE Signage's 5-Layer Auto-Start is built specifically for it.
Digisigns has put serious work into the things that matter for enterprise buyers — and it shows. They hold ISO 27001 certification (the actual EGAC certificate is viewable on their website), plus GDPR and VAPT security sign-offs. Their feature set goes beyond basic signage: Power BI dashboards live on screen, a Content Score system tracks which content actually gets attention, and a built-in approval workflow means content is reviewed before it goes live. On top of that, they support Windows, macOS, LG WebOS, and Samsung Tizen — not just Android. And through DigiCr8 and their hardware division, you can get screens sourced, content created, and everything installed across India without managing multiple vendors.
Any Android device you already own. No USD billing. No Raspberry Pi import. ICE Signage is ₹49 per screen per month — fixed in rupees.
Both are Indian companies. The right choice depends entirely on your budget, device types, and compliance requirements.
Digisigns has built real enterprise features — ISO 27001 certification, Power BI integration, multi-OS support, an approval workflow, and an end-to-end agency arm. For a regulated enterprise deploying screens on Windows and Tizen with a procurement team that requires ISO compliance, Digisigns deserves evaluation. But for the restaurant owner in Koramangala, the retail chain across Chennai, the café in Pune, the clinic in Hyderabad — the numbers are hard to ignore. ₹490/month vs ₹18,504/month for the same 10 screens. ICE Signage comes back on after every power cut. Updates in 30 seconds from your phone. Works offline when WiFi drops. That is what ICE Signage is built for. ₹49/screen. Built in Bangalore. For businesses like yours.
No credit card · No hardware to buy · No IT team · ₹49/screen/month · First screen live in under 5 minutes
For most Indian businesses with 1 to 50 Android screens, ICE Signage is the better fit. ICE Signage costs ₹49 per screen per month in rupees — Digisigns charges $20 per screen per month in USD (approximately ₹1,850 at current rates), making it around 38 times more expensive at the entry level. ICE Signage also has a 5-layer auto-start system for power cut recovery on Android devices. Digisigns is better for businesses needing Windows, macOS, or Tizen device support, ISO 27001 certification, Power BI integration, or advanced analytics.
Digisigns is an Indian company (New Delhi, operated by Digiboard Tech Private Limited) but prices entirely in USD. The Standard plan is $20 per screen per month — approximately ₹1,850 at the current rate of ₹92.52 per dollar. The Professional plan is $30 per screen per month, approximately ₹2,775. The Standard plan includes only 1 user and 3GB storage. Professional adds up to 10 users, 10GB storage, dedicated account manager, and priority support. Annual plans are $220 and $330 per screen per year. Digisigns accepts Paytm and UPI in addition to credit/debit cards. ICE Signage is priced at ₹49 per screen per month in Indian rupees.
Both are Indian-made digital signage software. ICE Signage is based in Bengaluru, Karnataka. Digisigns is operated by Digiboard Tech Private Limited, based in New Delhi. ICE Signage prices in ₹ at ₹49/screen/month. Digisigns prices in USD at $20/screen/month (≈₹1,850). ICE Signage is Android-only with a 5-layer power cut auto-start system. Digisigns supports Android, Windows, macOS, LG WebOS, and Samsung Tizen. Digisigns has ISO 27001, GDPR, and VAPT certification, Power BI integration, advanced analytics, and an end-to-end hardware and agency service. ICE Signage has deeper Android reliability and significantly lower pricing.
Digisigns documents offline caching — screens keep playing stored content when the internet drops. However, Digisigns does not document a specific Android auto-start system for recovering from power cuts on Indian Android TV boxes and Fire Sticks. The problem in India is not just offline playback — it is that OEM battery optimisation on Panasonic, Xiaomi, Realme, and Amazon devices kills apps when the device restarts after a power cut. ICE Signage's 5-Layer Auto-Start system addresses this specifically with boot receiver at priority 999, OEM-specific intents, and Direct Boot mode.
Yes. Digisigns holds ISO 27001 certification from EGAC — the certificate is viewable on their website. They also have GDPR compliance certification and VAPT (Vulnerability Assessment and Penetration Testing) certification. These are genuine enterprise security credentials. ICE Signage does not currently list equivalent certifications. For businesses in regulated industries — banking, healthcare, insurance, corporate enterprises — where ISO 27001 is required for vendor procurement approval, Digisigns has a genuine advantage here.
For most Indian restaurants, ICE Signage is the better digital signage software. At ₹49 per screen per month it is significantly more affordable than Digisigns at $20 (≈₹1,850). ICE Signage updates menu content in under 60 seconds from your phone, works offline when restaurant WiFi drops, and restarts automatically after power cuts. Restaurants using ICE Signage report a 38% average increase in upsell conversions and 64% fewer counter queries. Digisigns would be relevant for enterprise restaurant chains that need Power BI dashboard analytics, ISO 27001 compliance, or a content creation agency. See our restaurant digital signage page for details.
Yes. Digisigns offers a free trial period with no credit card required — their pricing page states 14 days and their FAQ page states 15 days (a slight inconsistency on their website). After the trial, screens are disabled until a paid plan is purchased. They accept Stripe, credit/debit cards, net banking, Paytm, and UPI. ICE Signage also offers a free trial with no credit card required.
According to SoftwareWorld's review of Digisigns, the platform does not currently offer an API. This is relevant for businesses that want to integrate signage with their POS system, ERP, or custom data sources programmatically. ICE Signage's API is available for integration needs. If API access for custom integrations is critical to your workflow, verify directly with Digisigns before purchasing.